Newmar Announces Three-Year Agreement with Advanstar
Released October 31, 2006
Leading Manufacturer of Luxury Motorhomes to be Presenting Sponsor of Big Twin Customs Showcase
NAPPANEE, Ind.—Newmar Corporation, the Indiana-based manufacturer of high quality Class A motorhomes and fifth wheels, has signed a three year agreement with Advanstar to showcase the All Star Cycle Hauler and other full-featured luxury coaches built specifically for motorcycle enthusiasts.
Advanstar Communications, a leading provider of integrated media solutions to the automotive aftermarket, off-road and powersports industries, announced today Newmar as the presenting sponsor of the Big Twin Customs showcase in the Cycle World International Motorcycle Shows presented by Toyota.
"The Cycle Hauler floorplan was specifically developed with those traveling with larger motorcycles in mind," said John Sammut, Newmar Vice President of Sales and Marketing. "This is a motorhome that has the capability to haul big bikes in their own garage while providing all of the conveniences of home and still have the capability to tow another vehicle, which makes the Big Twin Customs such a good connection for us."
"Being able to solidify a partnership with Newmar follows our longstanding belief that those passionate about the sport of motorcycling are great partners to have," said Jeff D'Entremont, Show Director for Advanstar. "Newmar Corporation has an exciting vision and a quality product that directly appeals to our attendees and we're excited to announce this relationship."
Newmar will have representatives on site at each of the stops alongside their latest product for the powersports enthusiast.
Fueled by Advanstar
Advanstar Communications (www.advanstar.com) offers a dominant portfolio of eight magazines including new titles Big Twin Dealer, Hot Auto Products, Off-Road Business, and DIRTsports; 15 targeted supplements and buyers guides; 16 consumer events including leading brands Off-Road Expo, the largest off-road consumer show series in the country and the Cycle World International Motorcycle Shows presented by Toyota, the largest consumer motorcycle event series in the world; three trade shows including Dealer Expo, voted a 2005 Tradeshow Week Fastest 50 tradeshow winner; 14 websites including Off-Road.com, the industry's leading off-road website, and 42 training manuals for vehicle industry professionals, trade buyers, and enthusiasts.
Through a multi-media approach, Advanstar reaches nearly 9 million original equipment and aftermarket manufacturers, distributors, service and repair professionals, retailers, and consumers. Advanstar drives insightful news analysis, research and trends, entertainment, new product information and buying opportunities to customers at their office, home, and race track - keeping them passionate, competitive, and connected.
Established in 1968, Newmar is an innovator and leader in the RV manufacturing industry and recognized nationally for its excellence in quality. Newmar employs over 900 employees and is privately owned. Newmar has a dealer network that spans across the United States and Canada. Newmar is located at 355 N. Delaware Street, Nappanee, Indiana, www.newmarcorp.com. Newmar: When You Know The Difference.